Affiliate marketing can be an extremely profitable way to make money online, but if you’re new to it, you might be making some mistakes that are costing you money.
Here are a few of the most common mistakes people make when starting out in affiliate marketing:
1. Choosing the wrong affiliate program
Not all affiliate programs are created equal. Make sure you choose a program that offers products or services that you are interested in and that you believe in.
When choosing an affiliate program you need to think of this from the potential customer’s point of view.
If you wouldn’t buy a product or service that’s being offered in an affiliate program, then there is no reason to expect someone else would either. You need to be promoting reputable products and services only.
Look for a well-known brand name when choosing your affiliate programs. Make sure you choose a company that is trusted by its customer base.
2. Promoting a product you know nothing about
Before promoting a product, make sure that you actually subscribe and use it yourself first.
Otherwise, if your visitors sign up and like the service or product and then realize you didn’t know anything about it, they won’t be likely to stick with the service or buy any products you recommend.
If you look at most successful affiliate marketers, they typically promote products that they themselves are personally interested in.
This is what makes them feel comfortable promoting the product and gives them an extra incentive to be successful at affiliate marketing.
3. Ignoring your statistics
All you need to do is spend 30 minutes a day checking out your statistics and you’ll quickly start to see what’s working and what’s not.
You should already have a tracking code installed in the affiliate links you are using to track your stats, but there are also other tools that can help you investigate which methods are working best for you.
One of these tools is called Google Analytics. It shows how much traffic comes from each source when people land on your website.
Another useful tool is the browser plugin called StatCounter.
It tracks where your visitors are coming from, how long they spend on your site, and what pages they visit while they’re there.
4. Not having a lead capture system in place
If your site is not capturing leads when readers visit your website, you might as well just throw away all of that traffic because you’re not going to keep it long-term without converting some of that traffic into leads.
Having a lead capture system is also an important thing to do in order to figure out what your readers are interested in and the best way to create content for them in the future. At least some of your visitors need to be signing up for your newsletter or email updates. By capturing their contact info, you can start mailing them new articles and other information on a regular basis.
This will help you to build a list of subscribers that can help you market your site or product. People who have signed up for your mailing list are more likely to buy from you in the future because they know who you are and have already shown some interest in what’s going on with your website. This is an extremely valuable thing to have, so it’s definitely worth the time and effort to set this up right from the beginning.
5. Over selling
If you come across as desperate and oversell yourself and your product, then it will only turn people off and make you seem like a spammer.
You always want to go for the “soft sell” instead of the hard sell. Make sure that whatever you’re promoting is something that’s going to be valuable or useful to have. By going for the hard sell, you will only turn off your visitors and come across as a spammer because no one likes to be sold something by someone who is desperate.
6. Not providing enough value
You should always be providing extra value with what you’re promoting, especially if it’s a product or service that almost everybody has access to.
The problem with most affiliate marketers is that they only promote the product and try to sell it without providing any real value or educational material along with it.
You really need to look at what your visitors may be struggling with and think about how you could help them solve their problems by using the product or service you’re promoting.
Even if the product is very popular and familiar to lots of people, you still need to provide your visitors with some sort of value before you try pitching it to them.
7. Not making affiliate marketing a priority
If you want to make money with affiliate marketing, it is essential that you make affiliate marketing a priority in your life.
You should always be on the lookout for new products and services that will be valuable to promote. You also need to know where all the best places are to find these opportunities.
The key is to always think about how you can provide value and be helpful to others first.
You should never just start out promoting anything that comes your way because you’re not going to know how to market it properly, and this will hurt your conversion rates.
Not only that, but it’s also bad for the people who buy from you and don’t get much value from what they’ve purchased.
Always focus on the value you can provide and think about how you might be able to solve someone else’s problem with affiliate marketing.
Then, once you have established this relationship, people will naturally want to buy from you because it will be clear that they’re going to get some real results for their investment.
Trying to force something on someone is never going to work, so focus on providing value first and you will find success much faster than if you just try to flog a product or service.
Coming to the end of the article, I hope you have got some idea of the mistakes not to make as a new affiliate. It’s certainly a lot easier to avoid these mistakes than it is to fix them once they’ve been made. So take care and keep your eyes peeled.
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