How to Sell Online Courses on Social Media

As more and more people are turning to social media to find new and interesting things, it’s no surprise that selling online courses on social media has become a popular option for many course creators.

In this article, we’ll give you some tips on how to sell your courses on social media and make the most of each platform.

Here are a few tips on how to sell online courses on social media:

1. Use high-quality images and videos

People are visual learners, which is why it’s important to use high-quality images and videos when selling online courses on social media.

Make sure that your visuals are sharp and clear, and that they accurately represent the content of your course.

In addition, be sure to use engaging visuals that will grab people’s attention and make them want to learn more.

2. Create a compelling course description

Your course description is key to selling your course on social media.

It should be clear, concise, and persuasive, and it should give potential students a taste of what they can expect to learn from your course.

In addition, be sure to include a Call to Action (CTA) in your description, such as Enroll Now! or Learn More!

3. Use social media ads

Social media advertising is a powerful tool for promoting online courses.

By targeting your ads specifically to those who are most likely to be interested in your course, you can significantly increase your chances of making a sale.

Additionally, using social media ads allows you to track how many people are seeing your ad, as well as how many people are clicking on it.

This information can be invaluable when it comes to determining the effectiveness of your marketing efforts.

4. Use an influencer marketing strategy

Influencer marketing is a great way to sell online courses on social media.

By partnering with an influencer who has a large following in your target market, you can reach potential students that you wouldn’t otherwise be able to reach.

Additionally, influencers can help lend credibility to your course and make it more enticing for potential students.

5. Run a contest or giveaway

Contests and giveaways are always popular on social media, which makes them a great way to promote online courses.

By running a contest or giveaway related to your course, you can generate excitement and interest in what you’re offering.

Additionally, contests and giveaways are typically very easy and inexpensive to set up and run, making them an excellent marketing strategy for those on a tight budget.

6. Provide a Free Sample of Your Course

When you’re selling online courses, it’s important to give potential students a taste of what they’ll be getting if they enroll.

By providing a free sample of your course, you’ll be able to show off your teaching style and provide value that will convince people to sign up for the full version.

Keep in mind that your free sample should be high-quality and representative of the rest of your course content.

7. Make It Easy for People to Enroll in Your Course

The process of enrolling in an online course can seem daunting, especially if it’s the first time someone is signing up for one.

To make the process as smooth as possible, it’s important to have a streamlined registration process that is easy to follow.

Additionally, be sure to provide clear instructions on how to access the course once someone has enrolled.

8. Offer Discounts and Bonuses

Discounts and bonuses are always appreciated, and they can be a powerful motivator when it comes to convincing someone to enroll in an online course.

If you’re selling courses on social media, consider offering a discount to people who use a promo code or link that you share on your page.

You could also offer bonuses like exclusive content or early access to new courses.

9. Use Urgency and Scarcity

Urgency and scarcity are two more powerful marketing techniques that can be used to sell online courses.

When people feel like they might miss out on something, they’re more likely to take action.

You can create a sense of urgency by setting deadlines for enrollment or offering limited-time discounts.

Scarcity can be created by capping the number of spots available in a course or making it invite-only.

10. Promote Your Course Regularly

Once you’ve launched your course, it’s important to keep the momentum going by promoting it regularly on social media.

This doesn’t mean being spammy – instead, focus on sharing valuable content that will remind people of your course and its benefits.

You should also experiment with different types of content, such as blog posts, infographics, video tutorials, and more.


Selling online courses on social media can be a great way to reach a larger audience and generate interest in your course.

However, it’s important to keep a few things in mind, such as making sure your course is high-quality and using effective marketing strategies.

By following the tips above, you can increase your chances of success when selling online courses on social media.

Leave a Comment